Chennai-based Royal Enfield has named industry-veteran Rod Copes as its President, North America. Rod will be responsible for driving Royal Enfield’s businesses in the United States and Canada. The company plans to rapidly expand the brand in the United States of America, its top export market.
Siddhartha Lal, MD & CEO Eicher Motors Ltd said that Rod comes with a rich worldwide experience of more than 20 years in the motorcycle industry.
Rod Copes has worked with Harley-Davidson for nearly 20 years, most recently as Head of Global Sales and Customer Service. He was responsible for growing the company’s businesses across four global sales regions and three product categories: motorcycles, Parts & Accessories and General Merchandise. He established offices in locations such as Singapore, Miami (Latin America), New Delhi, Moscow, Dubai, Saul Paulo, Shanghai, Prague, Athens and Seoul. Rod, who holds both a Master’s degree in Engineering and an MBA from Massachusetts Institute of Technology, left Harley-Davidson in late 2012 to follow his passion and entrepreneurial spirit of working with smaller companies and new ventures.
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